Nintendo Appoints Tatsumi Kimishima President

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Nintendo Appoints Tatsumi Kimishima President

Since Satoru Iwata’s passing, Nintendo has been lead by legendary game designer Shigeru Miyamoto and Wii visionary Genyo Takeda. No more, because Big N recently appointed Tatsumi Kimishima as its president.

Kimishima may be unfamiliar to many, but has earned his spurs in the Gaming industry over the past 15 years. He joined Nintendo in 2000 and since then held a variety of key positions, including chief financial officer for the Pokémon Company, president of Pokémon USA and president of Nintendo of America. Before that, Kimishima worked at The Bank of Tokyo-Mitsubishi UFJ for 27 years. Meanwhile, Miyamoto and Takeda have been appointed Creative Fellow and Technology Fellow respectively.

Although Nintendo experienced its greatest highs under Iwata’s leadership, the company was struggling to keep out of the red since 2011. Nintendo finally realized its first annual profit since then, but the numbers were lower than expected. The promotion of Kimishima sends out a strong signal. Kimishima is a thoroughbred businessman, which stands out in high contrast against Iwata’s creative background. I do not envy Tatsumi Kimishima as he has a company to lead out of dire straits and gigantic shoes to fill.